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By taking care of yourself, you take care of others.
We have the best of nature to take care of your health and beauty.

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Our history

On December 31, 1949, during the New Year celebrations in the small town of Cariús, Mr. Jonas Oliveira Lopes opened a modest pharmacy on Rua Coronel Boaventura, in the center of commerce. The first customer appeared around midnight, a brave black slave of Colonel Mário Leal, with a stab wound under his arm. He was healed and lived for many years. From then on, Mr. Jonas began to manipulate some medicines such as syrups, ointments and other products from the Brazilian pharmacopoeia, using natural herbs and popular wisdom, always accompanied by his son Jourdan, still a 14-year-old boy, who learned everything attentively.


Flora Pura Cosméticos' mission is to offer high-quality cosmetic products, inspired by nature, that promote the beauty, well-being and self-esteem of our customers. We are committed to creating innovative, sustainable and safe formulations, using natural ingredients and cutting-edge technology, to provide unique sensory experiences and effective results.



At Flora Pura Cosméticos, we value:

  1. Quality: Commitment to excellent products.

  2. Innovation: Constant search for new solutions and technologies.

  3. Respect: Valuing diversity and people.

  4. Sustainability: Commitment to eco-friendly practices.

  5. Transparency: Open and clear communication with our customers.



Our vision at Flora Pura Cosméticos e Alimentos is to be recognized as a leading brand in the natural products market, known for its quality, innovation and commitment to the well-being of our customers and the planet. We seek to inspire and empower people to live healthier and more sustainable lives, promoting a positive impact on society and the environment.

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